Speaker in a Smart Light Bulb

Is this a speaker in a light or a light around a speaker? Either way for a 60 watt smart bulb it better be a darn good sounding speaker for $129 now and $199 after launch. For ONE bulb/speaker?

The idea has been around for a while but this group claims the same audio technology as BOSE and Bang & Olufsen. Not sure what that actually means though.

The self adjusting light is great and kudos for these guys to finally figure out how to get consumers to purchase new speakers every 15 years (when the light burns out) but this really needs to be close to $99 or less to be attractive to the general market. Also with support only for AirPlay... missing a bunch of market opportunity. 

Want to find out more? Visit their site.